Branded Entertainment

Branded Entertainment: the ultimate Brand Equity Tool
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Today's truly successful brands have one aspect in common:

their narratives and content contain critical elements that target customers can emotionally identify with.

Branded Entertainment is effective, not only because it 'tells stories' but because professionally crafted stories address the target audience's sense of identity and aspirations - and they do so in a captivating way.

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Rhetoric is the tactical art of short-term persuasion, while identity-based emotional storytelling commands long-term engagement, and therefore high strategic value.

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Unrivalled Filmmaking, Insights & Branding Expertise

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We are internationally award-winning story- & filmmakers, and we operate a top-class editing & color grading studio. We are also accomplished consumer psychology & brand communication professionals with a two decade track record of helping global brands win fans and customers in international markets.